If we say it faster, will it sound more urgent and important? ABC News thinks so. If you watch ABC World News, you’ll have to listen faster. I’m not criticizing their content. Although they are not shy about using the broadcast clichés that should make us all cringe. They are going after the young viewer, who research shows, are not watching network evening newscasts. To their credit, they have given NBC Nightly News a run for first place since the Brian Williams episode. They have chosen a path they think works.
Full disclosure, I worked for CBS owned and operated stations in Philadelphia for 25 years, after starting at ABC owned stations in Detroit and New York. I do think the CBS Evening News and all the CBS News programs are better than everyone else. The bigger issue is how television news, whether network or local, engages viewers. The biggest historical impact on television news presentation was Eyewitness News created by Al Primo at KYW-TV in Philadelphia in the mid 1960s and then used with great success at WABC-TV in New York. It became the standard for local news.
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