Family, Money, Community, Security. These are four things we all care about. I’m sure you can name others. In the news business, we were always looking for stories that had viewer benefit. What could they get out of a story? How did it affect their lives? Why should they pay attention in this world of short attention spans.
Concerns about money, community, and security all flow from the most important thing in most of our lives, our family. We want them to be rich enough to live a comfortable life. We want to live in a community with friendly, caring neighbors. And, we want them to be safe and free from fear.


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